Bookie Reviews – Who are the best bookmakers?

All the bookies we cover here are ones that we bet with personally and who we consider to be safe, secure and trustworthy, and who offer great value betting odds and top quality offers. In our eyes, these are the Crème de la Crème of bookmakers.

Below we take a concise look at their main strengths (and any weaknesses) and throw in a few half-interesting facts too. The information given on free bets and bonuses is a guideline only. For more information see our Free Bets and Bonuses page which also lists some other bookies we work with. Of course, be sure to check the terms and conditions of any offers on the specific bookmakers’ websites as these are subject to change.

  • Ladbrokes is a London-based PLC that was founded a long, long time ago, in a galaxy not that far away – 1886 in Worcestshire to be more precise.

    They are one of the British big boys, in fact the largest UK betting company and, with over 2000 shops, the largest retail outfit in the world. And since their recent merger with Coral, they are even bigger than ever!

    As you would expect they tick all the usual boxes – safe, secure, wide range of markets, decent in-play options, good customer service and payment options and fast payments. They also have occasional – and very good – enhanced odds offers for new customers.

    Their odds are generally pretty competitive and with the Ladbrokes £50 free bet offer for new customers and unbeatable racing and football coverage this bookie are well worth remembering.

    Read the full review, along with details of other free bets and bonuses on offer with Ladbrokes or get over to Ladbrokes to claim the £50 freebie!

    18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.

  • Victor Chandler, the man, is the chairman of BetVictor, the bookmaker. Crazy!

    He is the grandson of the founder and is known as the Gentleman Bookmaker for his style and dignified way of doing business.

    Paradoxically he is an old-school bookmaker who will take huge bets at great risk, yet also the biggest innovator in British bookmaking.

    He was the first to move off-shore, to Gibraltar, was key in recognising the importance of online gambling and was instrumental in bringing an end to the 9% betting tax punters had to pay until 2001.

    But enough history. Let’s cut today and consider Victor’s bet £10, get £40 offer, the great odds, the huge limits, the superb user-friendly website and the excellent range of markets. The £40 bonus comes in £30 in sports free bets and £10 to use on the excellent BetVictor Casino. 

    Read the full review, along with details of other free bets and bonuses on offer with BetVictor or visit the bookie now to claim the excellent BetVictor Bet £10, Get £40 offer.

  • Betfair Free Bet Offer

    Betfair is the daddy of the betting exchanges, like Pele, Einstein and Bill Gates rolled into one, huge, gambling playground.

    A British company, founded by now-mega-rich cyber geeks (probably), they have also developed a fixed odds sportsbook which offers great odds, an amazing range of markets (although not as many unusual specials as some bookies), unparalleled in-play options and a site that is incredibly easy to use.

    Being an exchange there is no danger of being limited when our tips keep on winning and of course you can lay bets to lock in a profit. Betfair is 100% safe and secure and customer service is British-based, fast and efficient.

    The odds and the £100 in FREE BETS opening offer mean that Betfair is an absolute must-have in any serious gambler’s range of active accounts.

    Read the full Betfair bookmaker review for details of other offers and promotions they offer, or visit the Betfair site to claim the £100 in Free Bets Offer.

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

  • 888sport is part of 888 Holdings which was founded in 1997 and operates from a HQ in Gibraltar after starting in Antigua.

    The sports betting business is relatively recent, only launching in March 2008, but the company has plenty of experience through its work in poker, bingo, games and online casinos.

    888sport offers new customers the chance to claim their Bet £10, Get £30 in Free Bets Offer.

    The bookie also offers good in-play options, excellent odds on certain markets, good football and racing stats and information, a fast website and are constantly improving. 888sport have come on leaps and bounds in recent years and are definitely worth adding to your selection of betting accounts.

    Check out the full 888posrt review for information of other offers and bonuses to be found at 888sport, or get over there now, pick a good bet and reap the rewards when you win!

Details of promotions and bonuses and betting odds quoted are correct at the time of publishing and are subject to change. 18+ Gamble Responsibly.