Bookie Reviews – Who are the best bookmakers?

All the bookies we cover here are ones that we bet with personally and who we consider to be safe, secure and trustworthy, and who offer great value betting odds and top quality offers. In our eyes, these are the Crème de la Crème of bookmakers.

Below we take a concise look at their main strengths (and any weaknesses) and throw in a few half-interesting facts too. The information given on free bets and bonuses is a guideline only. For more information see our Free Bets and Bonuses page which also lists some other bookies we work with. Of course, be sure to check the terms and conditions of any offers on the specific bookmakers’ websites as these are subject to change.

  • Ladbrokes is a London-based PLC that was founded a long, long time ago, in a galaxy not that far away – 1886 in Worcestshire to be more precise.

    They are one of the British big boys, in fact the largest UK betting company and, with over 2000 shops, the largest retail outfit in the world. And since their recent merger with Coral, they are even bigger than ever!

    As you would expect they tick all the usual boxes – safe, secure, wide range of markets, decent in-play options, good customer service and payment options and fast payments. They also have occasional – and very good – enhanced odds offers for new customers.

    Their odds are generally pretty competitive and with the Ladbrokes £50 free bet offer for new customers and unbeatable racing and football coverage this bookie are well worth remembering.

    Read the full review, along with details of other free bets and bonuses on offer with Ladbrokes or get over to Ladbrokes to claim the £50 freebie!

  • Bet365 is owned by the chairman of Stoke City F.C., advertised by an uncharacteristically annoying Ray Winston and home to probably the most generous new customers betting offer going.

    We can’t recommend these boys enough for a total package of £200 deposit bonus, decent odds, the excellent 4/1 racing offer and good repeat freebies. Throw in top quality customer service and an huge range of sports betting markets and simply must implore you to give them a go if you are looking for one of the best bookies around.

    Read the full review, along with details of other promotions and bonuses on offer with Bet365 or get right over there and claim your 100% matched bonus of up to £200!

  • Victor Chandler, the man, is the chairman of BetVictor, the bookmaker. Crazy!

    He is the grandson of the founder and is known as the Gentleman Bookmaker for his style and dignified way of doing business.

    Paradoxically he is an old-school bookmaker who will take huge bets at great risk, yet also the biggest innovator in British bookmaking.

    He was the first to move off-shore, to Gibraltar, was key in recognising the importance of online gambling and was instrumental in bringing an end to the 9% betting tax punters had to pay until 2001.

    But enough history. Let’s cut today and consider Victor’s bet £10, get £40 offer, the great odds, the huge limits, the superb user-friendly website and the excellent range of markets. The £40 bonus comes in £30 in sports free bets and £10 to use on the excellent BetVictor Casino. 

    Read the full review, along with details of other free bets and bonuses on offer with BetVictor or visit the bookie now to claim the excellent BetVictor Bet £10, Get £40 offer.

  • Coral was part of Gala Coral, the Coral part to be exact, but a recent merger with Ladbrokes has created the aptly named Ladbrokes Coral Group plc. The merger has resulted in one of the biggest and most powerful gambling firms on the planet. So we are expecting some flipping nice betting offers from them!

    They have about 3500 betting shops in the UK, making them, well, massive. Coral itself was founded in 1928 by Joe Coral and has a history far too long and complex to recount here, so we’ll stick to what you need to know as a potential customer today.

    Coral are a safe, secure, British institution and offer an excellent opening offer, regular cashback deals and superb football odds, as well as a good range of sports, all with better than average prices. Despite the merger with Ladbrokes they are being kept as a distinct brand, which is good news in our eye. Especially as it means you can claim the Coral Bet £5, Get £20 in Free Bets offer AND the Ladbrokes £50 free bet offer!

    Read the full Coral bookie review for details details of other free bets and bonuses on offer with the bookie, or visit them now to claim the Bet £5, Get £20 in Free Bet offer!

  • Betfair is the daddy of the betting exchanges, like Pele, Einstein and Bill Gates rolled into one, huge, gambling playground.

    A British company, founded by now-mega-rich cyber geeks (probably), they have also developed a fixed odds sportsbook which offers great odds, an amazing range of markets (although not as many unusual specials as some bookies), unparalleled in-play options and a site that is incredibly easy to use.

    Being an exchange there is no danger of being limited when our tips keep on winning and of course you can lay bets to lock in a profit. Betfair is 100% safe and secure and customer service is British-based, fast and efficient.

    The odds and the BET £10, GET £30 opening offer mean that Betfair is an absolute must-have in any serious gambler’s range of active accounts.

    Read the full Betfair bookmaker review for details of other offers and promotions they offer, or visit the Betfair site to claim the Bet £10, Get £30 free bet offer.

  • 888sport is part of 888 Holdings which was founded in 1997 and operates from a HQ in Gibraltar after starting in Antigua.

    The sports betting business is relatively recent, only launching in March 2008, but the company has plenty of experience through its work in poker, bingo, games and online casinos.

    888sport offers new customers the chance to claim their Bet £10, Get £30 in Free Bets Offer and they’ll even throw in an extra £10 casino bonus just to be extra nice.

    The bookie also offers good in-play options, excellent odds on certain markets, good football and racing stats and information, a fast website and are constantly improving. 888sport have come on leaps and bounds in recent years and are definitely worth adding to your selection of betting accounts.

    Check out the full 888posrt review for information of other offers and bonuses to be found at 888sport, or get over there now, pick a good bet and reap the rewards when you win!

  • Sky Bet home of press-the-red-button betting and owned by the BSkyB empire, is a safe, fun betting environment with very competitive football odds.

    They give new customers the choice of a £10 no deposit free bet simply for signing up or the great value Bet £5, get £20 in Free Bets offer. They also offer a free bet every week to existing customers as part of the Sky Bet Free Bet Club.

    The website has pros (max bet is stated when you try to place large bets) and cons (not as easy to navigate as those of some rivals) but the best thing about Sky Bet is the strong bonus package, with a nice bet £5, get £20 offer OR a £10 no deposit opening offer and a £5 free bet available every week. Every little helps!

    Read the full review for the full details of the free bets and bonuses on offer with Sky Bet or get over there and claim some free bets!